Since becoming a renowned authority in the heady world of Retail Security, my efforts have centered around the search for a universal interpretation of the many complicated terms and associated insider jargon. In my recently over-subscribed seminars I really took the lid off and offended many of my peers ...Tough!
That said, I am sure you will be enlightened and maybe amused by some of the honest descriptions below.
AAlcohol - Legal hallucination inducing drug offered in the form of an over-priced, foul tasting mixture of death-inducing chemicals. It is usually attractively packaged in a practical can or bottle and is much sought after by mindless, drunken oafs and impressionable underage drinkers alike. This addictive beverage offers solace, inebriation and an opportunity to behave in a spectacularly intimidating anti-social fashion.
Auditor - Inept social outcast who, despite having filthy rich parents and umpteen degrees still can't find a proper job.
BBackpacker -Has been known to walk 600 miles in a snowstorm, wearing sandals and a silly grin, just to buy a pot noodle. An ally of the
student and possessing many similar traits, this is an often ridiculed greasy haired, frugal, new-age degenerate wearing more skins than an onion. Usually spotted carrying it's worldly possessions in a huge over-filled, badge infested rucksack.
Bar Code - Product identifying system service (PISS) responsible for that annoying electronic 'bleep' each time an item is scanned at the till. Unfortunately this is usually not a sound familiar to family members and friends of the cashier.
Blind Spot - Susceptible area hidden from general view and not covered by CCTV. This is a favourite haunt of the discerning shoplifter, enabling them to hone their artful thieving skills with minimum risk of capture.
Also taken advantage of by work-shy staff seeking refuge from the rigours of their hectic, demanding schedule .... and the manager.
Brand awareness - Despite the vast sums of money squandered on a myriad of pathetic misleading untruths called advertising, rubbish is still rubbish. Most people are already aware of the brand, and having been suckered once, they know how useless the product
really is.
Break even point - An imaginary situation whereby the profit made on goods sold exceeds the loss suffered by shoplifting, wastage and staff theft.
CCar Park - A small area of tarmac where customers pay begrudgingly, to have a wheel clamp removed. Often the scene of much animation, drama and broken teeth.
CCTV - A Veritable birds nest of faulty and incompetent wiring, some of which connect the out of focus cameras to a broken, poorly designed monitoring system. Of little, or no use use in the capture of shoplifters due to the fuzzy images, but the detailed footage of spiders, moths and bug-eyed critters crawling across the lenses puts the Wildlife Channel to shame.
Checkouts - This is a busy area where customers are encouraged to pay for their goods before leaving the store. N.B Does not apply to shoplifters.
Children - Small, obnoxious ill-mannered offspring of self centered, so called adults who lack even the most basic of parenting skills.
Closing Time - A welcome opportunity for me to practice various new methods of kicking unwelcome, time wasting, customers out of the store.
Customers - Annoying collection of pathetic, shameless, dishonest cheapskates looking for, or looking to steal a bargain. Also a member of an irritating group of mindless morons that decide, at a time when the store is closing, to begin their weekly shop/shoplift. See above.
Customer Service - Increasingly elusive department consisting of one over-worked person ( usually the manager ) and a large dog-eared book of well used excuses.
DDelivery - Truck load of badly sourced, sub-standard consumer goods dumped in the warehouse, before being thrown into a skip and incinerated.
District Manager - Inexperienced, faceless graduate employed on a huge salary to drive around aimlessly in a luxury car, on occasions visiting a happy store and making it unhappy. Renowned for turning up unexpectedly to cause unrest, pick trivial faults and thus humiliate the hapless staff.
EExchange - Perfect goods that the shameless buyer has used, worn out or become weary of and has, claiming it was faulty, decided to swap for a new one.
Also a brief moment of eye contact with a potential shoplifter that tells me they are up to no good.
FFrozen foods -Any item of grocery not wanted by the customer and skillfully tossed into a freezer, rendering it useless.
Fruit and Veg - Thoughtfully positioned, well stocked section offering the health conscious thief an opportunity to maintain a well balanced, nutritious 'Five a Day' diet.
GGarda - Well meaning motley bunch of juvenile uniformed/uninformed officers, who possess an annoying habit of always turning up just after the miscreants have fled.
H
Handbag - Fashionable, attractively designed shoplifting aid.
Holdall - Unfashionable, cumbersome but more spacious shoplifting aid.
I
Inventory - This process involves an accurate, concise and regular count of any stock which is yet to be mislaid, stolen or thrown in skip.
JJuices - An increasingly wide selection of vitamin rich, life prolonging fruit drinks that some customers are more than willing to drink but less than willing to pay for.
KKilling Time - This is a subliminal mental process perfected by odd people like myself who choose, for monetary gain, to stand (or walk) for long periods in a busy retail environment waiting to go home. Key elements include, endless hours of day-dreaming, staring vacantly out of the window, and playing hide and seek with cantankerous, half witted customers seen heading in my direction.
LLoss Leader - Merchandise sold at below cost price in a futile attempt to attract new customers or stimulate other profitable sales. In reality it attracts bulk purchasers, traders and similar greed driven chancers, who are not regular customers and profit greatly never to be seen again.
MManager - Tired looking individual possessing the ability to perform most functions admirably despite having had no, or very little sleep for the last six weeks. Often a sitting duck shot up the backside by an over ambitious under skilled District Manager, he willingly takes the flak and quickly develops a skin thicker than two rhinos.
NNewspapers/Magazines - Why go to the expense of buying when you can get the latest news for free, simply by picking up you favourite publication and reading it as you shop/shoplift. Remembering of course to discard it thoughtlessly on the floor in a crumpled, unsellable condition before you leave without paying.
OOperating expenses - The sum of all expenses associated with the normal course of running a business. For the shoplifter this could, for example, be the cost of a spacious new holdall or multi-pocketed anorak, tax deductible of course.
PPrams/Pushchairs - Another shoplifting aid, these innocuous looking baby transporting buggies are perfectly designed for the light fingered, untrustworthy parent. Using/abusing their precious new bundle of joy to their own immoral, thieving ends must make them
so proud.
Profit margin - A fictitious ratio of profitability, calculated as earnings divided by revenues. It should measure how much out of every Euro of sales a retail business actually keeps in earnings. In reality most of the goods have been stolen or misplaced making this a worthless calculation.
QQuantity discount - Some reputable establishment offers a meaningful discount on bulk purchases, most however are unreputable and do not.
Queries - An endless barrage of pathetic, nonsensical, incoherent drivel spouted by pathetic, nonsensical, incoherent customers who, because they are stupid, have usually staggered into the wrong shop anyway.
RRefund - Cash sum demanded by a perplexed fool. (See Returns).
Retail Security Officer (Me). A smartly dressed, good looking, debonair uniformed hunk, oozing charm and often mistaken for a famous heart-throb, male model or 'Boy Band' member. His job entails being an authoritative figure in a prominent position, attempting to deter potential shoplifters and subdue their natural thieving instincts at least, until they leave the store.
In reality the hapless officer, due to the lack of staff, spends his day being quizzed by chaotic hordes of bewildered customers, thereby giving the accomplished, opportunist thief an easy task.
Returns - Malfunctional goods usually 'Specials' bought for no apparent reason by dysfunctional customers who, on regaining a conscious state, hastily
return them for a refund.
SShoplifter - Any pitiful member of an accumulation of inadequate degenerates who believe that stealing, or even trying to steal is acceptable, normal behaviour. Can be classified into three distinct groups. Those who
have been caught, those who soon
will be caught and those so high on drugs that, if they
were to be caught wouldn't even realise it.
Specials - This is a curious array of brightly coloured defective junk placed in a prominent position and designed solely to relieve the curious, inexperienced shopper of their cash.
See
Returns.Staff - A usually well mannered, abuse tolerating collection of indigenous and immigrant workers, brought together by the mutual, financial necessity of needing a job.
Also a stout wooden pole wielded menacingly by the District Manager.
Stock Take - A headache inducing, necessary evil often undertaken at night, in which the staff unluckily involved would rather be doing something useful. Similar to
inventory but even more boring.
Students - Large ignorant children with little common sense or knowledge. Often seen hovering vacantly, blocking the aisles in twittering indecisive flocks, and pondering over life's greatest questions, ie;
'How many pot noodles can we get for three Euros?' or 'Where's the vegetarian section?' ...... yawn yawn.
Sweets and Chocolate - Handily placed on the first aisle, this section allows the weary shoplifter a perfect chance to steal a snack, thus boosting their ailing sugar levels before the arduous task ahead.
TTrolley - Large uncontrollable metal basket with stubborn wheels, usually found causing an eyesore in nearby canals and streams.
UUnder-Cutting - An age old principal in which many retailers offer cheap, inferior unmovable stock at a fractionally lower price than their major rivals, who coincidentally are doing exactly the same.
VVisual merchandising - This is usually the art of implementing ineffective shoddy design ideas to decrease store traffic thereby lowering sales volume.
WWarehouse - A cluttered area located at the rear of the store, crammed full with mountainous pallets of returned goods and unsaleable garbage. Mainly used as a place to hide from awkward, unintelligent customers and District Managers.
XXenophobe - People who are fearful and sometimes contemptuous towards other customers and members of staff that portray tendencies leaning towards a foreign persuasion. Most of these vile creatures are foreigners themselves anyway, making them hypocritical, foreign racists.
YYob - Loud, track suited, hoodie-wearing anti-socialite with few likable traits and even fewer brain cells. A bully by nature he hasn't got the guts to stand up as an individual, preferring instead to cower facelessly in a pathetic gang, hoping he won't be identified whilst running cowardly out of the shop.
ZZombie - A term often used to describe a spectacularly stupid customer lacking certain human-like attributes that we all take for granted.
This list is being constantly updated, please make any (sensible) suggestions or comments that you may have.